diff --git a/EDMarketConnector.wxs b/EDMarketConnector.wxs
index 398e8a5f..7e7ac19d 100644
--- a/EDMarketConnector.wxs
+++ b/EDMarketConnector.wxs
@@ -1,7 +1,7 @@
 <?xml version="1.0" encoding="utf-8"?>
 
 <?define PRODUCTNAME = "EDMarketConnector"?>
-<?define PRODUCTLONGNAME = "E:D Market Connector"?>
+<?define PRODUCTLONGNAME = "Elite Dangerous Market Connector"?>
 <?define PRODUCTVERSION = "!(bind.fileVersion.MainExecutable.exe)" ?>
 <?define UPGRADECODE = "9df571ae-d56d-46e6-af79-4e72ad54efe6" ?>
 
@@ -43,7 +43,7 @@
 				<Directory Id="INSTALLDIR" Name="$(var.PRODUCTNAME)">
 					<Component Id="MainExecutable" Guid="{D33BB66E-9664-4AB6-A044-3004B50A09B0}">
 						<File Id="MainExecutable.exe" KeyPath="yes" Source="SourceDir\EDMarketConnector.exe" />
-						<Shortcut Id="EDMarketConnector.lnk" Directory="ProgramMenuFolder" Name="$(var.PRODUCTNAME)" WorkingDirectory="INSTALLDIR" Icon="EDMarketConnector.exe" IconIndex="0" Advertise="yes" />
+						<Shortcut Id="MainExeShortcut" Directory="ProgramMenuFolder" Name="$(var.PRODUCTLONGNAME)" Description="Downloads station data from Elite: Dangerous" WorkingDirectory="INSTALLDIR" Icon="EDMarketConnector.exe" IconIndex="0" Advertise="yes" />
 					</Component>
 					<Component Id="cmpE57080DEA0B187988FD2BD076FB01324" Guid="{433C38E1-F736-4546-AA83-FCD8B0AAA39B}">
 						<File Id="fil49284CA06286B42CDCAFA97CAF917044" KeyPath="yes" Source="SourceDir\_ctypes.pyd" />
diff --git a/README.md b/README.md
index a95150ce..f1db94a0 100644
--- a/README.md
+++ b/README.md
@@ -25,9 +25,8 @@ Windows:
 
 * Requires Windows 7 or later.
 * Download the `.msi` package of the [latest release](https://github.com/Marginal/EDMarketConnector/releases/latest).
-* Double-click on it.
-* Windows Installer will walk you through the installation process.
-* Run **EDMarketConnector** from the Start menu.
+* Double-click on it to install.
+* Run **Elite Dangerous Market Connector** from the Start Menu or Start Screen.
 
 
 Setup
@@ -53,7 +52,7 @@ Mac:
 
 Windows:
 
-* Uninstall **EDMarketConnector** from Control Panel → Programs.
+* Uninstall **Elite Dangerous Market Connector** from Control Panel → Programs.
 
 
 Running from source